Martin Jeffries joined as Tunstall Healthcare as Chief Marketing Officer in February 2017. He has over 25 years of commercial experience gained in software and services organizations addressing complex operational challenges within the healthcare markets. He has extensive experience across B2B, B2G as well as B2C markets across SaaS and Enterprise software, Telecoms, Mobile, Hardware, Cloud Computing, Pharmaceuticals, Consulting and Services. Prior to joining Tunstall, Martin was CMO for Allocate Software, the market leading provider of SaaS workforce management provider to healthcare markets across the UK, Sweden and Australia. He has also held senior positions at Dell, Virgin Media Business, GlaxoSmithKline; and product innovation consultancy Ignetica Ltd.