Gretchen Gordon

Gretchen Gordon, President of Braveheart Sales Performance, is a frequent and top-rated speaker
at conferences and events including DMP Executive Roundtables, ESX, ESA Leadership Summit, ISC
East and West, and various state security and fire industry association events. She is the author of the
best-selling book, The Happy Sales Manager which was an Amazon #1 New Release, and has authored
several eBooks. She has been recognized as a Top 50 Sales Influencer by Small Biz Tools and she
contributes sales and sales leadership articles to a variety of publications including Top Sales World
and Selling Power. Previously, Gretchen was a growth investor and lender to the security and fire alarm
industry which is how she grew her initial appreciation for the industry. Simultaneously, she owned a
small PERS business which she sold to a larger competitor for a profit. Gretchen’s business, Braveheart
Sales Performance, is dedicated to holistically improving sales teams, and has a special focus on the
security alarm monitoring, fire and systems integration sectors.